2019 Video Marketing Trend Data

By November 12, 2018Blog

–Edited by video brochure-hesheng

1) Use, cost and ROI

a company that uses video marketing
81% of companies use video as a marketing tool. (higher than 63% in 2018)
among them
99% of companies that use video say they will continue to do so in 2019. (Percentage is the same as last year)
85% of companies believe that video is an important part of their marketing strategy. (82% in 2019)
82% of companies plan to invest more in video marketing in 2019. (same as last year)
78% of marketers say that video gives them a good return on investment. (83% in 2019)

Companies that do not use video marketing
19% of companies do not use video marketing
65% of those who don’t use video say they plan to start using video in 2019. (34% in 2018)

normal person
Ordinary people watch online video content for more than an hour and a half every day, and 15% of them watch videos for more than 3 hours a day.

The video has soared in the past 12 months, with a 17% leap in usage. This seems to be going on until 2019 – about two-thirds of companies that don’t use video marketing are planning to start investing in 2019. With few exceptions, those who already use the video will continue to use video marketing. Most people also plan to increase or maintain spending on video over the next 12 months – but interestingly, more marketers believe that the return on investment in video has declined.

2) Video effects

For business
97% of marketers say that video helps users better understand their products or services.
76% said it helped them increase sales.
47% said it helped them reduce their Q&A consultations.
76% said it helped them increase traffic.
80% of marketers say that video has increased the visitor time on their site.

A variety of different business functions continue to benefit from video. The most common benefit is to increase user understanding. But increasing stay time, sales volume, traffic, and reduced customer service consulting are also attributed to a large number of marketing videos.

For the consumer
95% of people watched a commentary video to learn more about products or services.
81% of people were persuaded to buy products or services by watching a brand of video.
69% of people decide to purchase software or apps by watching the video.

Consumers continue to place high priority on video content as part of their buying process. And while viewers often use video as a starting point to build their knowledge of products or services, it’s also interesting that for most consumers, video is also a “tipping point” – this is to convince them to buy or download one. The decisive factor in a product or software.

After 83% of consumers watched their favorite brand videos, they would consider sharing them with friends.
85% said they hope to see more branded videos in 2019.
If the video and text can be on the same page, 72% prefer to use the video to learn about the product or service.

This data highlights the popularity of video content among consumers. When marketers create value-added content, viewers are almost more than happy to share the video with their own friends. Consumers are also keen to see more branded video content in the next 12 months and continue to maintain a preference for watching videos rather than reading the text.

3) Emerging trends

YouTube video
87% of marketers posted video content on YouTube.
90% of them think this is an effective strategy.
87% of marketers said they plan to use it in 2019.

Facebook video
68% of marketers posted video content on Facebook.
87% believe this is an effective strategy.
70% of marketers plan to use Facebook videos in 2019.

Internet Conference
44% of marketers host or participate in webinars.
87% believe this is an effective strategy.
49% of respondents indicated that they plan to host or participate in webinars in 2019.

Instagram video
41% of marketers use Instagram videos.
Of those who use it, 78% think this is an effective strategy.
44% said they plan to use Instagram in 2019.

Twitter video
39% of marketers posted video content on Twitter.
70% believe this is an effective strategy.
40% plan to use Twitter videos in 2019.

LinkedIn video
38% of marketers posted video content on LinkedIn.
Of those who use it, 75% think this is an effective strategy.
55% plan to use LinkedIn videos in 2019.

Facebook Live
34% of marketers use Facebook Live.
81% of respondents believe this is an effective strategy.
37% plan to use Facebook in 2019.

Interactive video
20% of marketers use interactive video.
Of those who use it, 78% think this is an effective strategy.
28% plan to use interactive video in 2019.

360 panoramic video
15% of marketers use panoramic video.
62% of them think this is an effective strategy.
16% of marketers plan to use 360 videos in 2019.

VR video
14% of marketers use VR video.
67% believe this is an effective strategy.
14% of marketers plan to use VR in 2019.

Snapchat
11% of marketers use Snapchat videos
27% believe this is an effective strategy.
Only 9% of people plan to use it in 2019.

YouTube is still the most popular (and most effective) video content sharing platform, and this trend is not showing signs of reversal next year.
LinkedIn’s video looks set to grow significantly, with 17% of users currently using it and users planning to use it in 2019.
Although the adoption rate of webinars is relatively low (less than 1/2), webinars are very valuable to marketers, and 87% report that this is an effective strategy.
Many emerging forms of video that are considered to be the future of video marketing continue to grow. At present, the popularity of panoramic video and VR is still low, but companies and companies are trying to prove the effectiveness of these technologies.
This is a particularly disappointing year for Snapchat’s video. Among the marketers, only 1 out of 10 people adopt this method, and only one in four think it is effective. This seems to be the only channel that will have a lower usage rate in 2019, only not Up to 10% plan to continue using it at 2019.

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