More and more companies are now paying attention to using multimedia content for corporate communication. With plain text information, multimedia is often more eye-catching, and video is the most attractive of all types of multimedia elements. For most companies, however, making video is a complicated job. The multimedia department of Hesheng Video brochure summarizes some of the experiences and techniques for producing online video content for customers and shares with you.
1. Before production: Plan the core theme and content framework before shooting. People tend to like things like personal stories. Therefore, we recommend that the theme of the video be more “storytelling” style.
2. Shooting in HD mode: Readers or consumers are used to watching HD. Any non-HD will look low.
3. Makeup: This doesn’t seem to be necessary at all, but any facial flaws will be magnified after passing through the camera, especially in high-definition images. So, when shooting a character, consider making some makeup modifications to the subject if necessary. You can let colleagues who know this way come, or you can hire a full-time makeup artist.
4. Original, sincere, and easy to share: 90 seconds or less is most popular. More than 3 minutes will make you impatient. Netizens watching video content online are like eating small snacks. They are quick and small, and they are usually very short.
5. Avoid subtitle prompts and jargon: Obviously, when subtitle prompts appear on the video screen, the viewer’s attention will be distracted. Even if you use words, you should try to avoid large and empty proverbs or jargon that are overused, such as “best practices,” “rule changers,” “user-centric,” “integration,” and so on. There is an article on Wikipedia that lists some common similar slang or jargon: http://en.wikipedia.org/wiki/List_of_corporate_jargon.
6. Proper production and uploading: This process is relatively complicated. If you have a budget, find a professional service provider to help you through the process. Good professionals will help you make it from an attractive and brand perspective.
7. Put the video content online: Make sure your company has enough cyberspace to place the video content. In addition, the following elements should be considered: resolution, file format (WM or Quicktime), encoder (such as h264). It is best to know a variety of options for these elements in advance, and then select the appropriate one based on the actual situation.
8. Humanization: Bring your company’s senior management or management team to the video and bring it to the online interaction of online video to create an affinity and humanity atmosphere for the brand.
9. The blogger likes the video: When sending your video content to the blogger, think about it first: Do you give him/her valuable information? Have you asked these influencers what they like to see?